"Advertising doesn't create a product advantage. It can only convey it." William Bernbach
"If a man smiles all the time, he's probably selling something that doesn't work." George Carlin
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" Leo Burnett
"Shopping is a woman thing. It's a contact sport like football. Women enjoy the scrimmage, the noisy crowds, the danger of being trampled to death, and the ecstasy of the purchase." Erma Bombeck
Connected by: Uninet
