"What really decides consumers to buy or not to buy is the content of your advertising, not its form." David Ogilvy
"Customers buy for their reasons, not yours." Orvel Ray Wilson
"Great ideas need landing gear as well as wings." C.D. Jackson
"If you want to make an apple pie from scratch, you must first create the universe." Carl Sagan
"Imagination has always had powers of resurrection that no science can match." Ingrid Bengis
"Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch." J. B. Priestley
"Advertising is the rattling of a stick inside a swill pail." George Orwell
"Advertising is 85% confusion and 15% commission." Fred Allen
"The most common trouble with advertising is that it tries too hard to impress people." James Randolph Adams
"You can tell the ideals of a nation by its advertisements." Norman Douglas
"Things do not pass for what they are, but for what they seem. Most things are judged by their jackets." Baltasar Gracian
"Creativity represents a miraculous coming together of the uninhibited energy of the child with its apparent opposite and enemy, the sense of order imposed on the disciplined adult intelligence." Norman Podhoretz
"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them." Will Rogers
"Asked about the power of advertising in research surveys, most agree that it works, but not on them." Eric Clark
"Advertising is a tax for having an unremarkable product." Robert Stephens
"It is advertising and the logic of consumerism that governs the depiction of reality in the mass media." Christopher Lasch
"The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it." Dee Hock
"Imagination will often carry us to worlds that never were. But without it we go nowhere." Carl Sagan
"Advertising isn't a science. It's persuasion. And persuasion is an art." Bill Bernbach
"Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness." John Arbuthnot Fisher
"Advertising is the 'wonder' in Wonder Bread." Jef I. Richards
"Advertising is the art of convincing people to spend money they don't have for something they don't need." Will Rogers
"Advertising promotes that divine discontent which makes people strive to improve their economic status." Ralph S. Butler
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." Arthur Schopenhauer
"The creative adult is the child who has survived." Ursula K. le Guin
"It is better to know some of the questions than all of the answers." James Thurber
"Creativity is an advertising agency's most valuable asset, because it is the rarest." Jef I. Richards
"Advertising - a judicious mixture of flattery and threats." Northrop Frye
"If everyone is thinking alike, then somebody isn't thinking." George S. Patton
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." Jerry Della Famina, 1971.