Stretching the definition of marketing promotion, Castle Lite recently partnered with Kaya FM 95.9 by sponsoring the controversial “social experiment”, 2 Strangers and a Wedding.

A unique social experiment, 2 Strangers and a Wedding, involved eight weeks of finding two people on air who finally met each other for the first time at the alter.

The hunt for the perfect match began in April with the search for the perfect bride and groom. More than 100 applicants were screened and checked to find the prospective groom with the same process applied for a potential bride.

The event culminated in a spectacular ceremony on Mary Fitzgerald Square in Newtown where the couple was joined by family members and invited guests.

[6 Jun 2008 15:04]

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