Marketing with a commercial mindset

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MARKETING INDUSTRY EVENTS

• Jozi Food Market Johannesburg 25 Oct

• Picnic Concert Cape Town 23 Nov

• Soccerex 2008 Johannesburg 23 Nov

• Buyology Symposium Lagos, Nigeria 24 Nov

• Art, Design and Architecture Exhibition Johannesburg 24 Nov

• Website management convention Johannesburg, RSA 25 Nov

• Procurement Risk and Supply Chain Management Johannesburg 26 Nov

• The Joule talk Cape Town 26 Nov

• AAA School of Advertising Creative Showcase Johannesburg 26 Nov

• AdFocus back in force Johannesburg 26 Nov

• SA's Titans of Transformation 2008 Midrand 27 Nov

• CSR 2008 with Prof. Mervyn King Sandton 27 Nov

• SA Host customer service training Centurion 27 Nov

• Percy Montgomery book signing Cape Town 29 Nov

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• Weekend acting-for-film course Johannesburg 22 Nov

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• Advance layout and design Johannesburg 24 Nov

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Marketing with a commercial mindset

A full day programme that will empower you to deliver commercially-minded strategic marketing recommendations and decisions to the business.

What 2b-commercial delivers:
o An in-depth understanding of what makes up a brand, specifically:
• unpacking a typical FMCG supply chain step-by-step and its implications on business recommendations
• a detailed understanding of a brand income statement and marketing scorecard to enable commercially-minded business decisions
o The building blocks for great insight and a simple 3-stage process to deliver it, including:
• how to set a solid foundation for any marketing/research project upfront
• how to deliver compelling strategic presentations which talk in hard financial terms to the business

Real SA examples are used throughout and delegates complete a case study to put the learning in to practice. Practical tips for applying the principles are shared and all leave with a personal development action plan to take back to the workplace.

Who should attend:
o Anyone involved in delivering insight and strategic marketing recommendations to a business (ie. brand managers, insight teams, research agencies, marketing service providers)
o Anyone who needs an enhanced understanding of the implications of the supply chain and income statement on business decisions and hence profitability (ie. brand managers with less than four years of experience or any marketing service provider who has not personally worked in brand management)

Venue

Date: 08 September 2008
Location: Hackle Brooke Estate, Craighall Park, Johannesburg
Cost: R2,100 excl. VAT per delegate, includes lunch & course material

Contact: Debi Mc Donald
Company name: 2b-insight
Telephone number: +27 11 789 8967
Email address debi@2b-insight.co.za