The Brand Relationship.
PR is a fundamental tool in the brand builder's kit. Through PR we build brand credibility and relationships that will endure. Moreover, the social issues embedded in emerging markets call for greater Corporate Social Responsibility and PR is perhaps the best tool to communicate brand values around community, leading to the ‘ubuntu' concept of marketing for Africa.


• Understanding the role of PR in total brand management
• Understanding the heightened need for PR
• Planning a brand building public relations programme
• Executing a brand building public relations programme
• Assessing a brand building public relations programme
• Understanding the role of Corporate Social Responsibility, Corporate Social Investment and branding
• Planning a strategy that takes cognisance of all audiences
Deadline for registrations: 29 July 2008

Venue

Date: 05 August 2008 to 18 November 2008
Location: Vega The Brand Communications School, Cape Town
Cost: R3 900 per person
More info: 1st Floor Satbel Centre
cnr Somerset/de Smidt Streets
Green Point

Contact: Janet Small
Company name: Vega The Brand Communications School
Telephone number: +27 21 425 7591
Email address janet@vegaschool.com