Today's retailer is faced with a conundrum. Shareholders expect better return on invested capital and more frequent merchandise turns, but customers expect to have the merchandise they want and see advertised actually in stock and available for sale when they are ready to buy. The solution seems obvious - offer localised assortments in stores or personalised views in other selling channels. 25 Jul 2008

According to recent US research, keyword advertisements will remain the dominant form of internet advertising. 22 Jul 2008

Avail Intelligence CEO Rolf Elmer on bridging the advertising-merchandising gap. 20 Jun 2008

Marketing tactics and marketing strategies are not the same thing. 18 Apr 2008

Boardmans is releasing its second Home Catalogue, a convenient home-shopping guide that offers three effortless ways to shop - in-store, online or telephonically.
19 Feb 2008

A new study has identified best practices for private label sourcing. 6 Feb 2008

“Big brands” can no longer rely on brand loyalty as consumers are more media and marketing savvy than ever and are no longer drawn by pretty packaging or slick marketing. There are many more products on the shelves than just a decade ago, and there will be many more offerings in the next two years. 25 Jan 2008