Never before has the voice of the customer been so loud. And never before have companies been so keen to not only pay close attention to the wants, likes, experiences, preferences, opinions, suggestions and complaints of customers, but to carefully analyse and act upon the information in a systematic fashion. 25 Jul 2008

The latest growth of shopping centres in Mpumalanga has ensured that Purchase Decision Makers (PDMs) in their direct catchment area now don't have to travel for ages for a good dose of retail therapy, says John Bowles, Joint Managing Director of the Newspaper Advertising Bureau (NAB).
24 Jul 2008

Recently the EEC posted the results from a survey asking, "What is the primary metric by which you measure the success of your subject line A/B tests?" 24 Jul 2008

A recent report from US company, Integrated Media Measurement, Inc. (IMMI), based on data from 3,000 panellists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive. 23 Jul 2008

Tuesday, Wednesday, Thursday? When is the right time to send an email? That may be the right question, but is the answer what you are really looking for? This is probably the most widely asked question that email marketers will face. 22 Jul 2008

Results of the latest MasterCard Worldwide Index of Consumer Confidence for the second half of 2008 show that South African consumers remain stubbornly optimistic, despite a significant decrease over the last six months. The survey shows that Johannesburg consumers are more optimistic than those in Durban and Cape Town. 18 Jul 2008

A new study and analysis by Royal Mail, with the Association of Publishing Agencies (APA) and Millward Brown, reveals a range of benefits by making some format adjustments to customer magazines. 9 Jul 2008