Ads24s community newspaper survey, Compass24, shows that women are no longer the primary decision makers (PDMs) when it comes to consumer spending. 13 May 2008 10:58

Official figures released two weeks ago showed that consumers were paying an average of 15.3% more for their food in March than a year ago. 5 May 2008 09:48

Soft drinks are the single most important product group to the turnover of small informal business, according to a study conducted by the University of South Africa's (UNISA) Bureau of Market Research. 30 Apr 2008 09:42

According to results from Accenture's Global Broadcast Consumer Survey, consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favourite programs. 30 Apr 2008 09:13

The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well-thought-out strategic plan? Here are some things to look for. 25 Apr 2008 09:27

Serving your subscribers properly is key to keeping them - and it's easy to lose them through bad service. If the watermelon salad you are offered in a restaurant is just right, great; if not... 24 Apr 2008 07:43

The Web is not about "aiming for the middle," a broad branding exercise seeking the lowest common denominator, big advertising themes and irrelevant emotional hooks. The control is no longer in the hands of the broadcasters; it is in the hands of the consumer. 22 Apr 2008 06:25