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Branding news

EAST AFRICAEthiopian secures foreign funding for new aircraft
Ethiopian Airlines (Ethiopian) last week secured finance from Export Development Canada (EDC) - Canada's export credit agency - for the purchase of eight aircraft that will operate on local routes. 26 Nov 2008 11:19

EAST AFRICAMike Walsh in Kenya for mentorship programme
[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51

EAST AFRICAA fresh look for Uganda Clays
[Walter Wafula] Uganda Clays a brick- and tile-making firm and one of Uganda's oldest companies has rebranded to a more corporate look. 25 Aug 2008 09:10

EAST AFRICAEast Africa: Book to track region's top brands
East African companies have been urged to become more innovative in order to secure international markets for their products and services and in the quest for competitiveness. 19 Aug 2008 15:15

EAST AFRICAUgandan products achieve Superbrand status
Eight of Uganda's leading brands have achieved Superbrand status giving their products a chance to break through global markets. Leading the group is MTN Uganda, followed by Bell Larger, Uganda Waragi, Kinyara Sugar, Splash, The New Vision, Mukwano and Nomi. 18 Aug 2008 11:53

EAST AFRICATelkom Kenya rebrands with new look
[Carole Kimutai] Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation. 14 Aug 2008 15:41

EAST AFRICACeltel Uganda changes brand name to Zain
[Walter Wafula] It's not a secret anymore. In a matter of hours, Zain will officially become the new brand name of pan-Africa telecommunication company Celtel International, as its parent company, Zain Group, seeks to fortify its African market and give it a global face. Zain is an Arabic word for beautiful, good and wonderful. 31 Jul 2008 14:23

EAST AFRICATalking trademarks in Africa
[Darren Olivier] Recent developments mean that trademark owners should make plans both to develop their brands' presence and to protect their rights in (and from) Africa. 8 May 2008 08:27

EAST AFRICATanzania: Sun-Flag closes factory
Sun-Flag (Tanzania) Limited is closing down its Unga-Limited textile plant, signalling another major blow to the already suffering local textile industry. 21 Apr 2008 11:36

EAST AFRICAKenyan bank enters Uganda
[Carole Kimutai] Equity Bank's cross-border acquisition marks start of its regional foray. 18 Apr 2008 08:38

EAST AFRICATanzania's Exim Bank boasts profit growth
The MD of Exim, Sabetha Mwambenja has said that during its 10 years of existence, Exim has enjoyed year-to-year growth in profits, assets and deposits. 14 Apr 2008 13:55

EAST AFRICACar dealer bags award
[Carole Kimutai] Award targets dealers of Mercedes in Africa and is measured against sales, service delivery and overall customer satisfaction. 14 Apr 2008 13:19

EAST AFRICATelling it like it is
Fleishman-Hillard, a leading global PR firm, recently announced its strategic partnership with Tell-Em Public Relations, one of East Africa's leading PR agencies. Carole Kimutai finds out more about the new alliance from Elizabeth Cook, Tell-Em's Public Relations General Manager. 20 Mar 2008 10:06

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