EAST AFRICAOnline media seen as Kenya's next advertising frontier The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and speed. 31 Oct 2008 11:33 EAST AFRICAMike Walsh in Kenya for mentorship programme [Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51 EAST AFRICAKenya Tourist Board goes global
The Kenya Tourist Board will launch its first multimedia advertising campaign on CNN International, combining traditional TV spots with an online push comprising banner advertising and video pre-roll together with a run of print advertising in CNN's bi-monthly glossy travel magazine, CNN Traveller. 26 Aug 2008 15:21
EAST AFRICAYoung & Rubicam Kenya gets new MD
Neema Wamai is the new managing director of Ayton Young & Rubicam Group's advertising division - Y&R Nairobi. She will oversee and help re-invent communication strategies for major client accounts in East Africa. 4 Aug 2008 15:29
EAST AFRICATelkom Kenya campaign voted tops [Carole Kimutai] The Ogilvy Public Relations Kenya campaign to manage and position the restructuring of Telkom Kenya has been voted the best in Africa. 6 Jun 2008 08:28 EAST AFRICAWunderman Kenya signs advertising deal with Google Inc [Carole Kimutai] Wunderman Kenya, the direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has announced a deal that will see it sell advertising on the leading search engine - www.google.com. 23 May 2008 11:46 EAST AFRICATelling it like it is Fleishman-Hillard, a leading global PR firm, recently announced its strategic partnership with Tell-Em Public Relations, one of East Africa's leading PR agencies. Carole Kimutai finds out more about the new alliance from Elizabeth Cook, Tell-Em's Public Relations General Manager. 20 Mar 2008 10:06 EAST AFRICAClios looking for future gold NEW YORK: Applications from around the world for the 2008 Clio Future Gold | Young Creatives Programme are now open until 1 April 2008. The programme, with its mission to elevate and inspire up-and-coming talent in the advertising industry, is run by the 49th Annual Clio Awards and Festival, a global awards competition for advertising, design and interactive, in conjunction with ihaveanidea. 7 Mar 2008 09:01 EAST AFRICAGoogle gets on board for Kenya's tourism industry [Carole Kimutai] Kenya's struggling tourism sector will receive a boost following an announcement by Google to promote tourism in Africa through online marketing tools by providing free advertisement vouchers to African organisations to market their businesses in an online environment. 27 Feb 2008 08:52 EAST AFRICAOATS heads east
Oracle Airtime Sales (OATS) has confirmed their agreement with media management agency Corporate Talk to further develop its African network. 31 Jan 2008 14:39
EAST AFRICAPress harassment hinders Niger's development, watchdogs warn Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world. 16 Jan 2008 07:32 EAST AFRICAZim advertising awards go ahead despite lack of new campaigns [Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector. 11 Jan 2008 07:04 EAST AFRICAAd network expands into Botswana Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA. 31 Jan 2007 09:00 Next page>>
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