AFRICAMike Walsh in Kenya for mentorship programme
[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51

AFRICASmart strategies for compensating telemarketing service providers
[Peter Ostrow] With a third of all lead generation budget dollars allocated to outsourced business-to-business teleservices providers, how do Best-in-Class organisations most effectively compensate their external vendors? Aberdeen survey respondents from more than 200 organisations provide rich detail regarding their preferences for how they prefer to model the fiscal relationship they build with their outsourced provider partner. 20 Jun 2008 13:47

AFRICABuilding a case for mobile advertising
Many advertisers are in wait-and-see mode on mobile advertising. "At the moment, the level of transparency is not enough to drive significant budgets into this medium," acknowledges Henry Stevens, director of media and entertainment at the GSM Association, a trade group that represents wireless service providers. 18 Mar 2008 06:32

AFRICAUsing offline marketing to grow your online business
[Michael Fleischner] Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of "off-line marketing" as it related to driving traffic and conversions on your website of landing page. 11 Jan 2008 09:18

AFRICAZim advertising awards go ahead despite lack of new campaigns
[Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector. 11 Jan 2008 07:04

AFRICAFuture techniques in online marketing
Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future trends in Online advertising as predicted by Dilip DaSilva, Exponential's founder and CEO. Excerpting from the summary, Novotny says there are six key trends identified in this release. 30 Nov 2007 08:49

AFRICAInnovation is alive and well and living in loyalty programs
Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones. 9 Nov 2007 13:35

AFRICAContinent's comms costs cut
South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent. 8 Nov 2007 11:22

AFRICAPAMRO documents Africa's varied media landscape
The country reports from the members of the Pan African Media Research Organisation (PAMRO) shed some light on media in Africa. 5 Nov 2007 11:31

AFRICAThe potential and pitfalls of linking products to celebrities
Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16

AFRICA10 Great SEO Tips, Part 1
[Paul Korzeniowski] There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines. For better or worse, those days are long gone. 10 Sep 2007 14:52