The new name-economy of the new world [Naseem Javed] Among other things, the top one percentile of the global brand name identities also causes what's pulling the strings of the world's stock exchanges, as when they sneeze, a shiver triggers throughout the globe, altering the wealth of national economies. The fact that markets shoot up or down when customers of the world, en masse, respond to their dazzling offering, either jumping in joy or taking a momentary pause, proves their influence on global moods of the economy. 3 Jul 2008 09:20
Innovative photography qualification launched - Vega School Vega The Brand Communications School, which is a division of The Independent Institute of Education which includes the National College of Photography, has announced the launch of a new photography qualification. 2 Jul 2008 14:30
Mick Blore joins Y&R Brands SA Mick Blore has joined Y&R Brands South Africa as chief creative officer, it was announced yesterday, Tuesday, 1 July 2008. Blore was formerly Saatchi & Saatchi group executive creative director for South Africa & African Network - a group of 17 agencies. 2 Jul 2008 09:34
SABMiller's new brew SABMiller and Molson Coors Brewing Company yesterday, 30 June 2008, announced the closing of the transaction to combine their US and Puerto Rico operations to create MillerCoors. 1 Jul 2008 13:03
Building a big brand on a small budget On the surface, building a big, well-recognised brand with a small budget would appear to be an unattainable goal - but NetFlorist, one of the country's largest online gifting services with an annual turnover of R37-million, has proven than it can be done. 30 Jun 2008 12:57
Dramatic growth in Africa - Interbrand Sampson For many years Interbrand Sampson (IBSA) was confined by the Interbrand Group to operate in Southern Africa. Now in the last eighteen months, as these restrictions have been relaxed, IBSA has seen dramatic growth in Africa. 26 Jun 2008 10:52
Win your own brand PR agency [Tshepiso Seopa] Up to R1.3 million is up for grabs in the ‘win your own agency challenge'. RedCube Porter Novelli, Vega Brand Communications School and Finweek have partnered together to form a CSI initiative with the intention of discovering and nurturing talent brand PR communications. 26 Jun 2008 09:00
Three-way partnership on in-store media As part of vida e caffé's ongoing expansion into the local coffee market, an alliance has been created with publishers 8 Ink Media and Tagon Media to sell in-store media for the cult coffee company. The partnership includes loyalty cards, take-away coffee sleeves, stirrers, serviettes, tags, vida-fi (free in-store wi-fi), as well as a number of new initiatives. 26 Jun 2008 08:42
What is changing the brand trust playing field? The Internet and consumer expectations are two catalysts that have recently dramatically changed the playing field when it comes to building brand trust, and not all marketers have adapted their strategies to compensate for the challenges arising from the new environment. So says Added Value Europe's director of responsible marketing practice, Leslie Pascaud, writing in the 2008 edition of The Encyclopaedia of Brands & Branding in South Africa, which will be launched in September 2008. 26 Jun 2008 08:30
Do you know who evolutionised Chappies? - Berge Farrell Did you know that a local packaging and iconography specialist recently completed what is perhaps the biggest design job on one of the smallest pieces of real estate? 25 Jun 2008 11:03
Virgin Mobile celebrate two years [Tshepiso Seopa] Virgin Mobile celebrated its second birthday on Tuesday, 24 June 2008, after launching in South Africa on the same day in 2006. The mobile operator attributes its success to its brand positioning as the best, not necessarily the biggest, in the telecoms industry and also that its targets consumers with a higher income. 25 Jun 2008 08:58
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How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com
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Did you know that a local packaging and iconography specialist recently completed what is perhaps the biggest design job on one of the smallest pieces of real estate? 25 Jun 2008 11:03
