c.i.a's NOW Archetypes quantified in groundbreaking consumer study - Consumer Insight Agency Leading research agency Synovate has teamed up with the Consumer Insight Agency (c.i.a) on a groundbreaking new initiative that is marrying qualitative and quantitative techniques to give SA marketers a powerful new way to see and understand consumers. 23 Jul 2008 13:51
Lucy Tugwell joins Research International - Research International Research International South Africa (RISA) is pleased to announce that Lucy Tugwell has joined us as Client Service Director on the FMCG team with effect from 1 July 2008. 22 Jul 2008 12:55
Further FutureFact findings The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes, relevant to future scenarios for business and the country. Here are some findings on township living from the FutureFact survey, which has been monitoring the attitudes, values and beliefs of South Africans for 10 years now. 22 Jul 2008 08:42
SA consumers still positive but confidence is waning Results of the latest MasterCard Worldwide Index of Consumer Confidence for the second half of 2008 show that South African consumers remain stubbornly optimistic, despite a significant decrease over the last six months. The survey shows that Johannesburg consumers are more optimistic than those in Durban and Cape Town. 18 Jul 2008 11:42
Recruitment, dating sites the most engaging in SA LONDON: The most engaging South African websites and sectors, as measured by average time per session, are recruitment and dating sites, according to Nielsen Online, a service of The Nielsen Company. 18 Jul 2008 08:42
European Media Research Organisation feedback session SAARF will hold a feedback session on the European Media Research Organisation (EMRO) conference, which took place earlier this year in France, at the Bryanston Country Club on Thursday, 31 July 2008. EMRO is active in 21 European countries, including South Africa as the only member outside the European Union. 17 Jul 2008 08:56
Global study of consumer rituals A global study by BBDO Worldwide offers marketers insight into the everyday routine of people across the globe - the commonplace rituals that consumers embrace on a daily basis in their lives. The study, entitled ‘The Ritual Masters', is the most extensive research project ever undertaken by BBDO. 14 Jul 2008 10:19
Geography, the most powerful segmentation tool [Gill Randall] The traditional practice of marketers and media planners to segment their brand users by demographics and psychographics is no longer totally relevant in today's marketplace. It amazes me that a large portion of marketers' time is spent analysing how their customer profile differs from competing brands and by implication, how they will be the chosen brand by a specific segment within a category of users. Where we have found differences in the profile of users is by location. 14 Jul 2008 09:19
What changes are brewing in SA? There are many changes brewing in South Africa, some big and some small. The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes - relevant to future scenarios for business and the country. 14 Jul 2008 09:10
Nielsen Media Research awarded AMPS/RAMS Nielsen Media Research has been awarded the contract for the All Media and Products Survey (AMPS) and the Radio Audience Measurement Survey (RAMS), the board of the South African Advertising Research Foundation (SAARF) announced late yesterday afternoon, Thursday, 10 July 2008. This concludes the tender process that started about 12 months ago. 11 Jul 2008 09:36
SA's global media profile on the edge South Africa's approval rating in international media has fallen to its worst levels since January 2007, according to new research by Media Tenor. Especially worrying is the emergence of critical news on the country's economic situation and its ability to host the 2010 FIFA World Cup. However, the potential exists for intervention, should national government, business and civil society mount a synchronised communication campaign which systematically tackles negativity in other countries. 11 Jul 2008 09:20
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Research International South Africa (RISA) is pleased to announce that Lucy Tugwell has joined us as Client Service Director on the FMCG team with effect from 1 July 2008. 22 Jul 2008 12:55
The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes, relevant to future scenarios for business and the country. Here are some findings on township living from the FutureFact survey, which has been monitoring the attitudes, values and beliefs of South Africans for 10 years now. 22 Jul 2008 08:42
There are many changes brewing in South Africa, some big and some small. The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes - relevant to future scenarios for business and the country. 14 Jul 2008 09:10
