Retailers are facing a subdued festive shopping season
[Thabang Mokopanele] Retailers face a subdued festive season this year with squeezed consumers likelier to buy affordable items than luxuries. 8 Oct 2008 11:47

Social networking and the multichannel shopper
[Louis Columbus] Attaining the optimal mix of product selection, pricing and content in catalogues and collateral, and the tailoring of guided selling and navigation within multichannel management strategies is too important to leave to just trial and error. Lacking frameworks to define optimal mix of resources, anecdotal data instead of actual results often define the mix of resources across channels. Tapping into the immediate feedback social networking can provide eliminates the need to just rely on anecdotal data. You can find out what's working and why, quickly. 25 Sep 2008 06:04

Leverage your green
A recent study released in the United States finds that while most Americans canvassed in the study have not seen or read Al Gore's work film and book on global warming, they are still receptive to marketing drives that push green issues. 23 Sep 2008 14:45

Countdown to the holidays: 100 days to ramp up
[Luc Vezina] Despite the recent gloomy economic news and consumer credit crunch, consumers will still spend hundreds of billions of dollars this holiday season. For retailers, the countdown has already begun and now is the time to start thinking about your holiday marketing programs for the holiday push. Start in September and you have 100 days to grow your business. 23 Sep 2008 12:35

Localising assortments and price is critical to retailers
Today's retailer is faced with a conundrum. Shareholders expect better return on invested capital and more frequent merchandise turns, but customers expect to have the merchandise they want and see advertised actually in stock and available for sale when they are ready to buy. The solution seems obvious - offer localised assortments in stores or personalised views in other selling channels. 25 Jul 2008 11:38

Bridging the advertising-merchandising gap
Avail Intelligence CEO Rolf Elmer on bridging the advertising-merchandising gap. 20 Jun 2008 07:42

SA young designers asked to bag it
Exclusive Books is challenging young South African designers to submit fresh concepts for the its new plastic shopping bag in a nationwide competition to all design schools. “Exclusive Books believes in promoting fresh talent and innovative thinking and ideas, and that's why we are approaching design students and giving them the opportunity to showcase their talent,” explain Batya Green-Bricker, Exclusive Books marketing manager. 13 May 2008 08:43

So you think are strategic? Think again
[Gord Hotchkiss] Marketing tactics and marketing strategies are not the same thing. 18 Apr 2008 07:32

New trading platform for milk launched
An internet-based trading platform for milk producers and buyers has been established, the Milk Producers' Organisation (MPO) said on Wednesday, 26 March 2008. 27 Mar 2008 11:27

Jump starting small e-tailers
For small business online retailers, an e-commerce solution that quickly produces results is essential to survival. That's why FastCommerce recently launched a product submission service to Google Shopping, also known as Google Product Search. 27 Mar 2008 10:22

Trendy home catalogue offers easy shopping
[ActivRetail] Boardmans is releasing its second Home Catalogue, a convenient home-shopping guide that offers three effortless ways to shop - in-store, online or telephonically. 19 Feb 2008 12:37

Curvy SA jeans takes US by storm
A South African-designed range of jeans for women with more curvaceous bottoms has been snapped up in the US by bootylicious fashionistas. The SA-‘invented' Levi's EVA jeans are a result of SA women speaking out about wanting to show off their ‘booty' and challenging the industry to give them the right fit. 14 Feb 2008 09:28

Making private label sourcing work
A new study has identified best practices for private label sourcing. 6 Feb 2008 10:26