Sifundo Klaas smashes glass ceiling - distributor to national Manager in three years - PRIMEDIA@HOME
PRIMEDIA@HOME's Graduate Development Programme was born in 2005 out of the need to introduce previously disadvantaged youth into the company's operations. In that short space of time Sifundo Klaas, one of its dynamic interns, stepped up each rung of the ladder to be appointed National Quality Assurance Manager. 10 Oct 2008 12:33

Sponsorship of Assegai Awards almost fully subscribed - DMASA
Sponsorship opportunities for the DMASA Assegai Awards have been snapped up by market leaders in the South Africa's multi-billion rand direct industry. 30 Sep 2008 11:13

Oracle and DMASA join forces - DMASA
Oracle and the DMASA have embarked on an alignment partnership that will see the leading database and CRM software and solutions developer and the industry association jointly working on best practice offerings for South Africa's multi-billion rand direct marketing industry. 29 Sep 2008 13:17

The 12 ‘R's of community engagement
[Jonathan Hall] The latest Web 2.0 technologies have made connecting people together significantly easier, but getting community members to engage with your organisation is not an easy task. Here are 12 key factors that any organisation about to deploy a community engagement programme needs to consider. 23 Sep 2008 08:55

PRIMEDIA@HOME drives feet to Silverstar Casino - PRIMEDIA@HOME
The success and recognition PRIMEDIA@HOME has earned for its campaign creativity when distributing un-addressed advertising and promotional material directly to homes, combined with its 60% share of the SA door-to-door market, made it the obvious choice for Silverstar Casino to increase its foot traffic. 17 Sep 2008 14:43

Assegai Awards call for judges; build for the future
You can be a part of the most prestigious awards wholly dedicated to SA's multibillion Rand direct industry. The DMASA Assegai Awards, presented by the South African Post Office, is calling for judges to assist in selecting South Africa's top direct marketers. 10 Sep 2008 11:44

Assegai Awards and Standard Bank host national student workshops - DMASA
Standard Bank, sponsor of the student category of the Assegai Awards 2008, has teamed up with the DMASA to host national student workshops as part of an initiative to foster and mentor new direct marketing talent. 9 Sep 2008 11:22

Global partner for SA experiential marketing agency
International experiential marketing agency Jack Morton Worldwide has formed a strategic partnership with the Johannesburg-based O'Mage, it was announced on Friday, 5 September 2008. Jack Morton is part of the Interpublic Group of Companies and has offices in the US, Europe, Asia and Australia. 8 Sep 2008 08:23

Loeries 2009 host city out to tender
Margate, Sun City, Johannesburg or Cape Town? After reviewing a long list of possible towns, The Loerie Awards has invited these four host cities/locations to submit proposals to host the 2009 Awards ceremony. The tender deadline is the last week of September 2008 [poll]. 5 Sep 2008 16:10

Assegai Awards take on international flavour - DMASA
The DMASA Assegai Awards 2008, presented by the South African Post Office, have a truly international flavour this year with three of the world's top direct marketing specialists secured as judges, as well as automatic entry for Assegai winners into the second round of the prestigious Echo Awards. 5 Sep 2008 11:07

Make static surfaces interactive
Media Republic is launching the iSURFACE platform, which reportedly allows for any static surface to be transformed into a responsive or interactive media platform, in southern Africa, the Johannesburg-based alternative media company announced yesterday, Tuesday, 2 September 2008. 3 Sep 2008 09:11

Mismatched marketing
[Banele Rewo] There is a trend practiced by marketers, advertisers and promoters in black and coloured locations, which are so very complex and vibrant that, when conjuring up campaigns for products, marketers and promoters need to tailor their approaches to suit the target. Photocopying marketing strategies will only result in people only interested in whatever free stuff given out. Needless to say, that particular campaign will not succeed in winning over the target market from the competition. 22 Aug 2008 09:25

Wunderman to move Barloworld
Direct and digital marketing agency Wunderman has won the Barloworld Logistics account with immediate effect, it was announced yesterday, Thursday, 14 August 2008. 15 Aug 2008 09:15