sabiOne.com, the leading African online display ad network has launched a South African channel named the 'South Africa Ad Network' within the platform. This has been necessitated by the high number of publishers covering the South African market and the need for better local targeting and ad customisation by local advertisers.
Brands that only serve South Africa would now be able to further dissect and accurately target their audiences. Targeting can be achieved by region, town, demographic, content, time of day and much more. Marketers can achieve Ad optimisation, targeting and retargeting on the network.
Most of the sites in the South Africa Ad Network are niche, content specific sites that attract a regular and interested audience. This gives marketers an opportunity to communicate their brands to ready audiences. Content covered ranges from shopping, auto, business, technology, beauty, entertainment and social among others.
The 2010 World Cup in South Africa is likely to drive advertising levels among brands and this demands effiecient channels to deliver brand messages. The South Africa Ad Network aggregates fragmented and niche sites with a regular following. Good quality sites in the country despite their sizes now can access brand advertisers through the South Africa Ad Network. The South Africa channel can be accessed on the sabiOne.com portal. Nigeria and Kenya country channels have also been introduced.
sabiOne.com technology enables country targeting, so country specific campaigns can be carried out across the continent even in the absence of a specified channel"
sabiOne.com has in excess of 120 leading websites across Africa with a potential to access the 50 million online population across Africa. The sabiOne Africa Ad Network enables agencies and advertisers to advertise across the continent from one convenient point.
Visit our PRESS OFFICE: sabiOne is the display advertising network for Africa and the Middle East. The network enables agencies and their advertisers to launch and manage Pan Africa online ad campaigns from one convenient point.- more....