Sites: Africa, Marketing, Medical, Retail
Marketing community of East Africa
Marketing> Advertising, Branding, Cinema, CRM, CSI, Design, Design Indaba 2009, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2009, TV, Youth Marketing, 2010 FIFA World Cup
Articles
Retail Articles

Kenyan retail supermarket now in Rwanda
By: Carole Kimutai

Kenyan retail supermarket chain, Nakumatt opened a branch in Kigali, Rwanda, officially opening its doors last weekend as part of its campaign in reaching the Pan African market.

The 24-hour outlet is located at Union Trade Centre (UTC) in Rwanda's capital Kigali and is worth USD3m. It has a shopping floor space of more than 25,000 square feet and will offer a wide array of foods, beverages, toiletries, stationery, electronics and furniture.

Plans to open similar stores in Uganda and Tanzania are now at an advanced stage. Nakumatt is investing more than USD20m in the East Africa expansion plan which will see the chain opening three branches in Uganda, two in Rwanda, four in Tanzania and raising its Kenyan network to 30 in the next two years.

Monique Nsanzabaganwa, Rwanda's Minister for Trade and Industry said Nakumatt's entry had been made possible by the Rwanda government's ongoing private sector investment policy reforms.

“The government of Rwanda has already achieved a range of investment reforms necessary for rapid growth of business and many more are still under review,” Nsanzabaganwa said.

The Rwanda government is encouraging private sector development by ensuring a conducive business climate to ensure rapid growth of the economy. “The entry of Nakumatt to this market is a clear indication of the government's commitment to foster private sector development and is a hundred percent in line with the Kigali City 24-hour policy.”

The supermarket chain's entry to Rwanda is a culmination of an investor partnership programme spearheaded by the Rwanda Investment and Export Promotion Agency (RIEPA). The new investment is expected to further development Rwanda's retail sector as envisioned in the Rwanda Vision 2020 development blueprint.

ABOUT THE AUTHOR

Carole Kimutai is from Nairobi, Kenya. She is a journalist by profession and editor of Management, a business publication.

[25 Aug 2008 12:11]

 SEND TO A FRIEND  |   PRINT

 
Comment on this
 


Share this page (Tell me more)


 





Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet