Issued by: Janine Lazarus Media Consultancy


As 'business talk' develops into more direct, real and sincere communication, so too must business writing become easy, up-front, punchy as well as persuasive. In fact, never before have the words "Say what you mean - mean what you say" been more applicable as they are today.

Designed to provide participants with critical awareness of their written 'voice', this full-day workshop, conducted at clients' premises, will empower delegates to better manage client relationships through logically structured, user-friendly written communication.

Learning to write effective documents, powerful business letters, accessible memorandums and readable e-mail, means highlighting the basic tools that are necessary to write effectively.

From formulating coherent thoughts, to building sentences, structuring paragraphs and matching an audience, this programme aims to establish and refocus each participant's approach to written communication.

Delegates will be provided with the opportunity to verbalise and understand the differences between written and spoken communication, while at the same time, unearth their own writing behaviours.

Involving a pre-course evaluation exercise as an important point of departure for objective feedback during the workshop, this interactive style of coaching will help you write logically-structured, well-motivated documents that convey your organisation's intended message.

If you often wonder about accuracy, style or structure, or simply want to find a way to make your work life easier, then this is for you!

Think differently and you will write differently.

Visit our PRESS OFFICE: With 24 years of experience in mainstream print and broadcasting media as a South African journalist, Janine Lazarus focuses her Media Training Consultancy on developing and facilitating superior and interactive training experiences that leave delegates with confidence and knowledge to engage their communication skills effectively. Her valuable experience in interviewing top public figures, celebrities and headline makers will help your organisation to develop effective Brand Ambassadors. References from clients in South Africa and other African countries rate her training as both an empowering and an invaluable experience.- more....

[27 Aug 2008 16:31]

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