Issued by: Brand Alive


The project begins with immediate effect, and will take RBS on a journey of identifying, harnessing and ultimately expressing the power of its brand through a unique series of engagements with its stakeholders.

RBS is an established consulting company, providing strategic organizational design and HR planning services and solutions to many of South Africa's large mining houses, specifically within the Capital Projects arena.

Giles Shepherd, Managing Director at brandalive™, says that the appointment to RBS is a consequence of its highly specialised, consultative approach that resonated so well with the client. “Our philosophy is that successful brands are built through conversations, and become touchstones for relationships,” says Shepherd. “Unlike other consultancies, we allow each phase of the development programme to reveal the most important next steps. Using our people-focused brand development programme, we unearth equity and gain a level of buy-in to the results like none other.”

Martin Lewis, Managing Director for RBS, says the company was particularly impressed by the brandalive™ approach of "openness, transparency and participation". "The fact that we will partner one another through a professionally guided series of steps to get to a result is something that is unique amongst branding consultancies, and that mirrors the way we behave as an organisation," he says.

brandalive™ is a comprehensive brand development consultancy, also enjoying an extremely strong and reputable partner and consultant network, enhancing its ability to deliver the full spectrum of brand expressions. The company's highly specialised Employment Brand and Talent Branding services have recently been utilised by the likes of South African Breweries, Volkswagen SA and Clicks.

For more information, please contact Giles Shepherd on 011 317 5949 or mail to info@brandalive.co.za.

Visit our PRESS OFFICE: brandalive is the brand relationship company. Our business philosophy and all of our endeavours are firmly rooted in the understanding that mediocre brands are separated from great brands by the nature of the relationships they conduct with their stakeholders. Great brands create powerful internal relationships first. They enable and empassion their people to deliver on promises, and understand the inextricable link between brand-powered employees and their ability to attract and retain great talent. And, naturally, the combined effect on great customer relationships.- more....

[21 Aug 2008 10:41]

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