Top 9 Web 2.0 drivers for e-commerce success

Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? Web 2.0 includes leveraging social commerce on Web sites, blogging/podcasting and participating in social networks like YouTube, Facebook, Twitter, and anywhere a retailer or its customers can create and share content.

Many retailers find themselves wondering what Web 2.0/social media activities they should be involved in. This article ranks social commerce activities by business impact, with No. 1 having the highest impact and No. 9 the lowest.

They are:

1. Customer Reviews
   
2. Shopping Widgets
   
3. Questions and Answers
   
4. Twitter
   
5. User-Generated Cross Sells
   
6. Facebook Pages
   
7. Co-Browsing
   
8. Retail Blogging
   
9. Video Sharing

See more on these nine points here.