With the advent of new personalisation technologies and the integration of user-generated content, social networking, RSS (really simple syndication) feeds, multichannel interaction and Ajax-based user interfaces, online retailers are rushing to upgrade their e-commerce sites to provide better user experiences and increase customer acquisition, retention and loyalty. These upgrade projects can be large and often involve deploying a new e-commerce platform.
The success of an upgrade project begins with a good project plan. However, unexpected events can happen, especially in large projects. Despite the perfect plan, a project can fall significantly behind schedule, resulting in a loss of time and money. The capacity to have visibility into unplanned issues and then adapt the plan to respond to these issues can enable the project manager to bring the project back on track - and therein lies the challenge.
Traditional project management tools were not designed for this since they enable you to create a good project plan - that gets you 20% of the way - and the rest depends on seamless execution, which they do not address.
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