Issued by: UCM


UCM, publishers of FHM and heat, has partnered with Thumbtribe to launch the mobile phone site m.heat.co.za. The heat mobisite is accessible from any WAP-enabled phone and is available to all network operators' subscribers.

Those unfamiliar with their phone's browser can SMS MOBI HEAT to 33978 to be sent an SMS link to heat Mobile at a once-off cost of R1.50.

heat Mobile provides yet another entry point - in addition to the printed magazine and the web - from which a heat reader can access relevant, entertaining content and interact with the heat brand.

Crucially, magazine content is not replicated online or on the mobisite, as heat understands the need to deliver specific, different, platform-appropriate content on each of heat's three platforms.

m.heat.co.za delivers a mix of celebrity news, the ability to vote in heat Hot 100 presented by MTN, enter competitions, download free and paid-for wallpapers, write to heat and much more.

The launch is well timed for advertisers too. More and more brands are turning their attention to mobile advertising as a way of reaching the modern consumer - particularly in South Africa where the cellphone is the primary means of Internet access for many.

m.heat.co.za offers brands the ability to interact in an intimate space with a targeted audience, and mobile advertising campaigns are highly measurable to ensure your ad spend is worth it! Contact heat to hear about the variety of advertising solutions available on heat Mobile, from display advertising to event sponsorship and promotions.

Contacts:
Davlynne Lidbetter, heat Advertising Director, 011 263 4939 or davlynne@ucm.co.za
Download heat's interactive rate card here: www.ucm.co.za/rate-cards/

Visit our PRESS OFFICE: Louis Eksteen and Kim Browne created UCM (UpperCase Media, a Media24/Emap Company) in 1999 as a joint venture between SA's number one magazine group Media24, in the Naspers stable, and Emap plc, the UK's premier magazine publishing company. The vision of UCM is to establish SA's number one celebrity and entertainment media company. The first magazine brand launched was FHM. Over four years FHM has grown to become the number one selling men's lifestyle magazine in the country. - more....

[7 Oct 2008 12:42]

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