Issued by: HDI Youth Marketeers


Furthermore, with the bigger picture in mind, enjoyment in learning is essential to building a nation of inspired young South Africans.

The Pick n Pay School Club was started in 2004 by leading retailer Pick n Pay and youth market specialists, HDI Youth Marketeers, as a way of enriching the teaching experience for learners across the country. This programme aims to ignite a generation of inspired learners which will ultimately set the stage for a country that is lead and characterised by inspired and motivated leaders.

In 2008, the programme will reach over 1.2 million learners and over 50,000 teachers in South African schools. And it brings to them a learning pack (and for teachers, a teaching pack) of material that generates the kind of lateral and creative thinking that creates way above-average outcomes: from art works to business plans to inventions to eating plans.

This curriculum-aligned material not only broadens their perspective on self, but also their world, and gives them the chance to have fun and learn simultaneously. In this way the Pick n Pay School Club inspires a large part of young South Africa.

“...I love the material, it's excellent. All our educators are using it and overall the material is quite handy.” [Faeeza, learner at Bosmont Muslim School]

“I was very impressed with the presentation. We are very keen to be involved and we are chuffed with contents and the presentation.” [Carl Reis, learner at The Kings School West Rand]

Now in its fifth year, the programme has grown from strength to strength - having started with a database of 500 schools in the first year, the programme material is now distributed to over 1,640 schools across the country.

Key sponsors include Proudly South African, Pick n Pay, Nedbank, Eskom, Aquafresh, Dettol, 5-a-Day and Scott's Emulsion. With their support, alternative, but strictly curriculum specific material is designed in line with outcomes-based education policies.

This year the launch event, on 17 June, sees the people who make it happen - the generous sponsors - going into the heart of the learning environment. At Mulbarton Primary School, these clients will have the opportunity to see first-hand, in the form of live lessons, how the School Club material is utilized within the learning environment.

Thereafter, the debut performance of this year's Pick n Pay School Club learner roadshow will be performed. The roadshow has been developed to excite learners about the value of education, creative thinking and knowldege application in building better futures. The HDI Youth Marketeers team will be accompanied by learners from the school as they move through the industrial theatre song and dance show. The launch event will also feature three South Africa youth heroes. These young people have excelled amongst their peers in a range of different fields: Mzansi fo sho presenter and former Miss Teen SA 2006, Zizo Beda, (beauty and charisma); the “Rocketeer”, Siyabulela Xuza (innovation and technology) and Vuyi Qubeka (entrepreneurial crime activist). After all, the Pick n Pay School Club is inspired by you[th]!

Visit our PRESS OFFICE: HDI Youth Marketeers works to create value for brands while relentlessly looking out for young people's interests in all three youth markets: tweens, teens and young adults.- more....

[17 Jun 2008 15:31]

SEND TO A FRIEND  |   PRINT