Smooth new product launch for Häagen-Dazs

Spring 2009 sees the launch of Häagen-Dazs®'s innovative new ice cream flavour - Raspberry & Summer Berries Ice Cream Smoothie™, an indulgent blend of creamy fruit ice cream and luxuriously smooth and fruity sorbet, brought together perfectly as only Häagen-Dazs® knows how.

This exquisite marriage of delicate creaminess and zesty fruit is set to rewrite the rule book for indulgent treating, whether shared with friends in the park, as a lunchtime treat, or while relaxing with someone special in the evening.

The new Ice Cream Smoothie flavour is scrumptiously fresh and an enticing blend of mixed berry sorbet with raspberries and gorgeously creamy summer berries ice cream.

Gugu Simelane, district manager for Häagen-Dazs South Africa says: “The Raspberry & Summer Berries Ice Cream Smoothie™ flavour is an exciting new development for us, a superior blend of flavour combinations and textures that offer an inspiring alternative to traditional ice cream, ideal for moments of pure indulgence.”

The Häagen-Dazs® Raspberry & Summer Berries Ice Cream Smoothie™ flavour will be available from October 2009 exclusively at Häagen-Dazs® Shops.

Additionally, Häagen-Dazs® is giving away a stylish Häagen-Dazs® ice cream scoop when customers purchase the heavenly Smoothie Cup Crunch™ consisting of two scoops of the new Raspberry & Summer Berries Ice Cream Smoothie™ flavour, waffle cone pieces, fresh raspberries and strawberries, finished with Raspberry Coulis™. This offer is available at Häagen-Dazs® shops while stock lasts.