Häagen-Dazs embraces new age communication tools through its Häagen-Dazs Fondue Flirt YouTube video

There is however little agreement on how and when to effectively utilise these in a way that does not compromise a brand's image. Häagen-Dazs®, the worldwide leader in the super premium ice cream market, has struck a fine balance in this regard.

The top brand has introduced a Häagen-Dazs® Fondue Flirt video which was recently uploaded on YouTube. For those that have been living in a cave somewhere, YouTube is a video sharing website where users can upload, view and share video clips. In the Häagen-Dazs® Fondue Flirt video, four friends are enjoying a fondue moment while socialising, flirting and indulging.

The fondue itself contains decadent mini ice cream scoops, sumptuous fresh fruit, crunchy toppings, irresistible vanilla chocolate chip cookies and chocolate Macadamia brownies, served with smooth warm Belgian chocolate sauce for dipping. There are subtle innuendos during the video that leave one wondering if it's still the ice cream that the friends are talking about.

Says Cindy Hall, marketing manager of Häagen-Dazs South Africa: “We are pleased with the outcome of the campaign. Häagen-Dazs continues to strive to find innovative ways to reach its diverse target market. We all know that generation X loves technology and this campaign presented a great opportunity for us speak to them in a language that they understand.”

Visit: http://www.youtube.com/watch?v=J1VM055maJg to check out the video.


About Häagen-Dazs®
Häagen-Dazs is a recognised worldwide leader in the super premium ice cream market and is synonymous with sensorial pleasure and luxury. Available in 55 countries, including South Africa, the same careful attention to quality founder Reuben Mattus instilled into the brand remains today. All over the world ice cream lovers recognise the unique Häagen-Dazs logo as synonymous with the ultimate ice cream experience.

Häagen-Dazs looks, feels and tastes like real ice cream should. A long tradition of quality and craftsmanship combining fresh cream, skimmed milk, eggs and sugar, creates and incredibly rich flavour, smooth texture and creamy taste. There are no artificial additives, stabilisers, emulsifiers or colours in Häagen-Dazs ice cream. And because it contains less air, Häagen-Dazs is denser and richer than other luxury ice creams, creating its signature slow-melting creaminess.

Häagen-Dazs is available at the Häagen-Dazs Ice-Cream Shops in Sandton City, Johannesburg, the V&A Waterfront in Cape Town, and selected retail outlets in Johannesburg, Pretoria and Cape Town. Consumer queries can be directed to our toll-free number on 0800 116 766 or visit our brand website at www.haagendazs.co.uk.