Much, Much More from Cadbury Lunch Bar - 'Oviaas'!

First up, Lunch Bar is proud to be the official sponsor of the local version of worldwide TV phenomenon SA's Got Talent. The show, set to be broadcast from 1 October 2009 on SABC 2 (19:30-20:30), is out to find South Africa's hidden talent.

The show follows on the wildly successful British and American versions of the Got Talent TV reality format, created and executively produced by showbiz mogul Simon Cowell.

Cadbury Marketing Director for Chocolate, Mike Middleton, believes that the association between Lunch Bar and SA's Got Talent - an ‘Oviaas' Fit! “The Lunch Bar brand offers ‘Much, Much More' - understanding that there's So Much More to ordinary South Africans than meets the eye,” he says. “The brand's popular television adverts 'Bear' and 'Crutches' show ordinary people displaying their remarkable hidden talents to great effect - which makes the sponsorship of SA's Got Talent ‘Oviaas!”

With auditions already underway around the country, the Lunch Bar team have already given SA's Got Talent wannabes the chance to enjoy the brand with Lunch Bar hampers and promotional items handed out at the audition venues.

While talented contestants stand to win R250 000 by charming the judges and public on their way to the final on the show, Lunch Bar is offering consumers a further chance to win through an on-pack promotion! By purchasing a specially marked Lunch Bar and SMSing the unique number on the inside of the wrapper, consumers could stand a chance of winning R250 000 in cash!

The Lunch Bar on-pack promotion runs from July to October 2009.
SA's Got Talent will be broadcast on SABC 2 from 1 October at 19:30.