Stimorol Air Rush blows your hair back!

Created by Cadbury South Africa in conjunction with Ogilvy Cape Town, the off-beat commercial features an enigmatic ‘new guy' at the office who has ‘something about him'. Despite being indoors without a breath of wind around, his hair moves continually as if he's caught in a gale. After being admired by his colleagues who can't quite work out his secret, he casually walks over to share the power of Stimorol Air Rush with them. Then, with hilarious effect, their hair is quite literally blown back too.

“We wanted to make people laugh on the inside - to laugh because what happens is so unexpected,” says Peri van Papendorp, Senior Copy Writer Ogilvy Cape Town.

“The commercial encapsulates what Stimorol Air Rush stands for, providing those who dare to indulge with a powerful flavour burst that will blow their minds, leaving them refreshed, revived and recharged,” says Alistair Mokoena, Cadbury Marketing Director - Candy & Gum.

Available in three zesty variants: Menthol, Wicksmint and Orange Mint.
Stimorol Air Rush. It will blow your hair back!

“See you cats later!”

Click here to view the ad. [3MB]