General Mills launches innovative new Savoury TubeSet from Pillsbury

This innovative batter delivery system combines all of the delectable taste of fresh ‘from-scratch' baking with flexibility and record time, making it the ideal prepared ingredient carrier for savoury flans, loaves, muffins and slabs.

The uniquely designed TubeSet contains everything that's needed for light, fluffy and mouth-watering savoury masterpieces. Known for its knack for understanding consumers and providing them with innovative new products, General Mills, the company behind Pillsbury®, has now found a superb way for bakers, chefs and businesses to create an entire product - from mixing to the table - in the time it would usually take to make just the batter.

In addition, each of the first 1 000 cases of this intelligent new product solution will contain a full-colour step-by-step photo demonstration of the best ways to blend ingredients with the batter, as well as trouble-shooting guidelines, stimulating suggestions and useful tips.

Says Leigh Mervitz, marketing assistant at General Mills Bakeries and Foodservice, “The Savoury TubeSet is just another way in which General Mills strives to find easy ways for bakers, chefs and businesses to create unique easy recipes using quality Pillsbury® mixes. We know that the proof is in the product, so we're hoping that bakers are greatly inspired to give us all a sizzling savoury summer filled with delicious treats.”


About General Mills Bakeries & Foodservice
General Mills Bakeries & Foodservice division sells a wide array of bakery products, including freezer to oven pizza, freezer to oven cookie pucks, frozen ready mixed muffin batters, pre-formed frozen laminated pastries, pre-baked frozen ready to eat muffins, pre-baked frozen individually pre-packed muffins as well as a range of dry mix products with user friendly applications for the foodservice and restaurant industry, in both wholesale and retail bakery channels.

Its consistent quality and proven performance provide foodservice operators with user friendly products that reduce waste and contribute profitably to increased revenues within the bakery division while delivering a great tasting experience to the consumer.