Twinings, a leading provider of fine teas - they sell 200 different teas in 100 countries - has just revitalised the design of the packaging for their English Breakfast and Earl Grey tea-bag boxes.
The main difference in the new packaging designs is the inclusion of a subtly graduated gold panel to hold the Twinings name style. The panel is set between white trim on a background colour that is a richer shade of the previous version - red for English Breakfast and pale yellow for Earl Grey. Twinings' research shows consumers have a strong preference for the new designs, which give the packs far more presence on supermarket shelves.
The company's English Breakfast Tea is a traditional English blend of Ceylon and Indian teas, and it dates back to Edwardian days at the turn of the 20th century, when breakfast was an indulgent feast. Earl Grey dates back to the early nineteenth century, when England's second Earl Grey was presented with this exquisite recipe by Twinings, who then introduced the original blend to tea drinkers all over the world.
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The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to 
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