Parmalat splashes out with PureJoy Light, natural blended fruit juice with all the taste of a pure fruit juice, but with fewer kilojoules. This delicious new range comes in four flavours: Cranberry Cherry, Peach Apricot, Ruby Grapefruit and Mango Orange.
“This new Weigh-Less endorsed product compliments our current PureJoy 100% juice range”, says Rochelle McCarthy, product manager: beverages. “It is aimed at health conscious consumers who enjoy their fruit juice, but also like to watch their kilojoules intake at the same time.”
PureJoy Light is made from top quality fruit and contains 70% pure fruit juice. “You therefore get all the vitamins and minerals of real fruit, without any added sugar, artificial colourants or preservatives,” explains Rochelle.
PureJoy Light is available in two pack sizes: 1 l re-cap and 330 ml Tetra prisma with the new telescopic straw. This handy straw design has an interlocking function, easily penetrating the pre-punched hole without any spillage.
Visit our PRESS OFFICE: Parmalat is a leader in the South African dairy industry and celebrates its tenth anniversary of doing business in South Africa in 2008. The thrust of the company's multinational strategy is to play an integral part in the health and well-being of consumers.- more....
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“This new Weigh-Less endorsed product compliments our current PureJoy 100% juice range”, says Rochelle McCarthy, product manager: beverages. “It is aimed at health conscious consumers who enjoy their fruit juice, but also like to watch their kilojoules intake at the same time.” 
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