PureJoy 100% Fruit Juice has slipped on something a little more chic with new eye-catching branding for greater impact and appeal.
New logos abound as the latest Parmalat logo and the new PureJoy logo adorn the PureJoy pack. Images of juicy fresh fruit against a refreshing green background portray the luscious nature of this 100% pure juice. Testing the acceptance of the new design with consumers proved that they love the fresh new look.
“The tide has turned for fizzy drinks,” says Rochelle McCarthy, product manager: beverages. “Consumers increasingly prefer the natural goodness and great taste of fruit juice. PureJoy's packaging reflects Parmalat‘s ethos ‘Fresh. It's in everything we do'; as well as the company's drive to bring health-enhancing products to the market place.”
While the look has changed, the PureJoy pack contains the same trusted product – the finest selection of pure fruit juice, with no added sugar, preservatives or colourants. Packed in aseptic cartons and ultrapasteurised, it has an extra long shelf life whilst retaining its natural nutrients and fresh taste.
The range includes seven delicious flavours: Orange, Apple, Litchi, Mango, Peach, Pineapple and Tropical. It is available in two pack sizes: 1 litre re-cap and 330ml Tetra prisma with the new telescopic straw.
Visit our PRESS OFFICE: Parmalat is a leader in the South African dairy industry and celebrates its tenth anniversary of doing business in South Africa in 2008. The thrust of the company's multinational strategy is to play an integral part in the health and well-being of consumers.- more....
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