Prizes worth R75 000 up for grabs in Pillsbury Bake-Off Contest

Contestants are invited to submit original recipes using any combination of Pillsbury baking mix products. Three finalists will be invited to compete at the Bake-Off® in May 2009, with recipes being judged on appropriate use of products, taste, appearance and consumer appeal.

The contest, held annually in the United States since 1949, has been brought to South Africa for the first time by Pillsbury, in association with Ideas & Idees magazine and the Food & Beverage Institute. All three finalists will receive a Miele steam oven, a pastry course with renowned pastry chef Nicolas van der Walt of the Food & Beverage Institute and a year's supply of Pillsbury products. The winner will also receive a Miele fridge freezer.

Says Cindy Hall marketing manager of Pillsbury South Africa:”We are pleased that we have been able to bring a competition of this scale and size to the South African market and we look forward to receiving the recipe creations that South African kitchen divas have developed.”

Entry forms are available in the October 2008 issue of Ideas & Idees magazine as well as 162 Pick n Pay supermarkets and 19 Pick n Pay hypermarkets around the country.

Contestants should post their recipes to Pillsbury Bake-Off® Contest, PO Box 4361, Dainfern 2055 or email them to pillsburybakeoff@africamoon.co.za.

Each entry should include the contestant's full name and contact details, an ingredients list including garnishes and the Pillsbury products used, a full list of equipment with sizes and complete instructions including measurements.

Entries close end November 2008 and finalists will be notified in April 2009.


About Pillsbury®
Pillsbury is a trusted family brand that provides easy ways for busy moms to create delightful family moments. Pillsbury has set the standard for product excellence, leading the baking mix market with a wide range of premium quality products, based on strong baking expertise and a contemporary understanding of today's fast-paced lifestyle. Its great tasting products have been around for more than a century and its simple preparation allows everyone to get their hands sticky.

Pillsbury is a recognised market leader in the retail premium baking mixes category with items such as muffin mixes, cake mixes, brownie & cookie mixes, ready to spread frostings, as well as the Homemade Classics range of dessert and pudding mixes. Pillsbury also dominates the Bakery and Foodservice market with a range of convenient product offerings including Tubeset™ muffin batters, croissants, danish pastries, ready-to-eat flow-wrap muffins, frozen cookie dough and dry bakery mixes. All Pillsbury products are known for high quality ingredients and exceptional flop proof consistency.

Pillsbury retail products are available in major supermarkets throughout South Africa. Consumer queries can be directed to our toll-free advice line on 0800 116 766 during office hours.