In a bid to cut out the middleman and drive its own Web traffic, eBay said Monday, 17 March, it would launch a partner network that will replace affiliate relationships the auction site has long relied on to get users to its site.
The eBay Partner Network will launch on 1 April 2008 and give publishers and other partners "expanded access to revenue opportunities" across the now-sprawling eBay platform, the company said.
eBay has been involved with affiliate programs since 2001, paying third parties a small commission for each user who clicks through an ad or link on their page to reach the eBay network.
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