With thousands of companies selling products online to both businesses and consumers, it takes more than nice site design and a shopping cart to be competitive and make money. We know that effective search and navigation leads to more people finding what they're looking for and, therefore, higher conversion rates.
However, online merchants are now realizing it takes expert merchandising strategies - and easy execution of those strategies - to keep shoppers engaged, not only to achieve higher conversion rates, but bigger orders as well.
This is accomplished by implementing classic merchandising techniques online - powered by strong site search and navigation technologies to create what we refer to as "searchandising."
Dynamic landing pages can dramatically increase the conversion rate of e-mail marketing campaigns. A promotional e-mail linking to a specific landing page that spotlights a certain brand or model drives shoppers directly to what the marketing manager wants them to purchase.
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