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Benylin, Budget Car and Van Rental and Getaway magazine are Superbrands
Benylin, Budget Car and Van Rental and Getaway magazine have joined the elite global group of Superbrands. The status, awarded by the world’s largest independent arbiter of brands, entitles these household names to display the coveted superbrands seal on their products and marketing material. Benylin, Budget and Getaway magazine will also be honoured at a tribute event to be held later this year, described in some countries as the "Oscars of branding."

[20 Apr 2007 14:14]

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Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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