AFRICAA healthy brand is a healthy business
[Bayo Adekanmbi] Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires. 14 Nov 2008 11:38
AFRICAMarketing bandwidth in the Nigerian telco
[Bayo Adekanmbi] “Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water. 12 Nov 2008 10:11
AFRICASpotlight on SA during Service Exporter Network meeting
Nation brands are difficult to get right. When it comes to Africa, the branding of the continent can be particularly one-sided. Africa is often misrepresented. Despite being one of the world's most compelling continents. Africa's dominant image bas been created by charity brands such as Live Aid. The tables, however, are beginning to turn. 3 Nov 2008 14:04
AFRICAZambia: New president puts emphasis on jobs, tourism
President Rupiah Banda, this central African nation's new president, said in his inaugural speech that he wants his government to place a lot of emphasis on job creation, which in turn will boost the retail sector as consumers progressively have more disposable income. 3 Nov 2008 13:54
AFRICABranding Botswana
Botswana promotes own tourist attractions in a bid to keep more money at home. 29 Oct 2008 09:29
AFRICAExplosion of new domain names presents risks for online brands
On 1 November 1 2008, the Internet Corporation for Assigned Names and Numbers (ICANN) will meet in Cairo, Egypt to discuss the introduction of new top level domain names (gTLD); current examples in use are .com, .net, and .biz. 16 Oct 2008 14:49
AFRICAMike Walsh in Kenya for mentorship programme
[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51
AFRICAFirst global nation branding index
Singapore ranked number 1 on the first ever nation branding index to include all the countries and territories of the world, launched by East West Communications in Washington, DC on Wednesday, 3 September 2008. 4 Sep 2008 10:56
AFRICAImage key to Zim tourism revival
[Dumisani Ndlela] The Zimbabwe Tourism Authority (ZTA) is hoping to produce a turn in dwindling international arrivals from its Zimbabwe International Travel Expo, which has been re-branded, the Sanganai Travel and Tourism Africa Expo. 26 Aug 2008 12:17
AFRICAA fresh look for Uganda Clays
[Walter Wafula] Uganda Clays a brick- and tile-making firm and one of Uganda's oldest companies has rebranded to a more corporate look. 25 Aug 2008 09:10
AFRICAEast Africa: Book to track region's top brands
East African companies have been urged to become more innovative in order to secure international markets for their products and services and in the quest for competitiveness. 19 Aug 2008 15:15
AFRICAUgandan products achieve Superbrand status
Eight of Uganda's leading brands have achieved Superbrand status giving their products a chance to break through global markets. Leading the group is MTN Uganda, followed by Bell Larger, Uganda Waragi, Kinyara Sugar, Splash, The New Vision, Mukwano and Nomi. 18 Aug 2008 11:53
AFRICATelkom Kenya rebrands with new look
[Carole Kimutai] Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation. 14 Aug 2008 15:41
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