SA contributor tops 860 map corrections TomTom, a leading navigation solutions provider, has announced that members of its Map Share community have made five million map updates worldwide. 29 Dec 2008 10:04
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New universal name identities [Naseem Javed] An ultra-modern-cyber-age-branding-platform offers exclusive global rights to name brands. 19 Dec 2008 08:33
Kulula adds a couple more feathers to its cap Based on an independent consumer survey, kulula.com was voted ‘Best Low Cost Airline' at George and PE airports as part of the fifth annual Feather Awards, presented by Airports Company South Africa (ACSA) to recognise service excellence. 19 Dec 2008 08:17
Leading Net-based travel services take to the air Comair Limited, the parent company of British Airways in Southern Africa and kulula.com's airline and travel businesses, today announced the purchase of MT Beds and res24seven. The transaction further extends the kulula travel services business by leveraging two successful online sales platforms that consolidate travel accommodation inventories among multiple distribution channels. 19 Dec 2008 07:44
Move over Obama - SA is alive with e-campaigning possibilities [Jarred Cinman] For years to come, marketing analysts will pick apart the Obama presidential campaign to see exactly what it took to make it just so amazing. By harnessing the power of Twitter, Facebook, Xbox games and many other online portals, Obama managed to not only tap into the apathetic youth but succeeded in motivating hundreds of thousands of new voters to get to the polls. 15 Dec 2008 12:11
Re-branded Ramsay's new logo The recently re-named RamsayMedia appointed Berge Farrell to produce a fresh identity for the 75-year-old family-owned media company. 15 Dec 2008 10:26
Cross Colours blends science and art for Sasol - Cross Colours In creative circles, it may be offensive to describe someone's work as mechanical. That is unless your client is Sasol Infrachem's Techno X, and you are part of the creative team at Cross Colours, which showed that mechanical and beautiful are not necessarily mutually exclusive terms. 15 Dec 2008 09:42
A web wrap-up of 2008 [Lyndi Lawson] 2008 is almost over and it sure has been interesting - UK banks cancelled their Christmas parties; the global economy is in a recession; the world is holding its breath waiting to see if America's new president will be the one to save us all, and South African politics has certainly taken a couple of unforeseen turns. Of course, the web is an important part of this rapidly changing world. 12 Dec 2008 09:52
QVC - learning the power of online [Eve Dmochowska] Anyone curious about the potential impact of online activity on brand reputation need look no further than the Quality Vacation Club (QVC) saga currently playing itself out in the South African blogosphere. 11 Dec 2008 12:17
Talk2Us awarded Bakwena Platinum Corridor Concessionaire account - Talk2Us Talk2Us has been appointed by Bakwena Platinum Corridor Concessionaire to manage all its strategic brand, PR and marketing activities. Talk2Us will also be responsible for the organisation's publicity. 11 Dec 2008 11:28
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com
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South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29
The recently re-named RamsayMedia appointed Berge Farrell to produce a fresh identity for the 75-year-old family-owned media company. 15 Dec 2008 10:26
