Splashing out with dirty sexy money M-Net and Mindshare recently chose The Letter Corporation (TLC) to assist in boosting support of its popular Thursday evening blockbuster series ‘Dirty Sexy Money'. To grab the attention of entertainment-seeking weeknight TV viewers, cheeky creative has been applied to supersized decals in the washrooms of Ster-Kinekor and Nu-Metro cinemas in Johannesburg, Pretoria, Cape Town and Durban for a one-month period. 20 Nov 2008 08:28
Comutanet turbo boosts the Sunlight brand Unilever brand, Sunlight called on ComutaNet to launch its line extension, Sunlight Turbo. Fifty Quantum mini buses are sporting full branding for the six month campaign period between September 2008 and February 2009 in the country's major metropolitan areas. 19 Nov 2008 10:28
Portable Event Advertising Bin - Right Stuff When it comes to event advertising, the "accessory" has now become the "necessity." In the past, the traditional event bin was an after-thought, a branding accessory which took a back seat behind the banners and flags, which always held centre stage when displayed at public functions. 17 Nov 2008 10:48
MIC now largest single shareholder in Primedia Announced this morning, Thursday, 13 November 2008, is an equity deal signed by the Mineworkers Investment Company (MIC), Primedia and Brait, making MIC the largest single shareholder in Primedia and this reportedly the largest broad based black economic empowerment (BBBEE) shareholding in the media sector. 13 Nov 2008 13:18
The Incredible Hulk on the loose in Gauteng - Volcano Advertising Volcano Advertising is breaking out of the mould of ordinary brand activations. With a firm commitment to use creative and innovative activities, their clients are reaping the rewards of out the box opportunities which allow them to talk directly to their target markets in an engaging and exciting manner. 12 Nov 2008 16:44
Ford forges into Africa - INM Outdoor The Ford Motor Company is building strong awareness and driving new sales through its outdoor advertising awareness campaign throughout Africa. The campaign, originated by Ford in Detroit, has identified the Focus, Ranger and Explorer ranges to drive into these markets. 12 Nov 2008 15:25
Pro Shop goes mobile around town - What's New Media Go Mobile, this new high-tech vehicle continuously moves your message around town. Today's consumers are more mobile and wireless so we bring familiarity to your brand or promotion directly to the consumer several hundred times a day. 11 Nov 2008 16:57
Ford campaign drives through Africa The Ford Motor Company is trying to build strong awareness and drive new sales through its outdoor advertising awareness campaign throughout Africa. The campaign, originated by Ford in Detroit, has identified the Focus, Ranger and Explorer ranges to drive into these markets. 11 Nov 2008 14:23
Low cost carrier launches in-flight TV Low cost airline Mango will launch its in-flight entertainment system, Mango TV, on 1 December 2008, it announced yesterday, Sunday 9 November. Operated by Six Degrees Media, the in-flight system, viewed via bulkhead mounted LCD monitors on all flights, will feature selected programming and commercial elements. 10 Nov 2008 10:44
Sambuca zaps students with a little TLC [ActivRetail] South African independent wine and spirit producer and distributor DGB, has again called upon washroom media specialists TLC to run a university washroom campaign for Zappa, the brand's leading sambuca product. Its latest campaign boasts updated creative and aims to instil brand awareness for the month of October and again from 1 February to 31 May 2009. 6 Nov 2008 12:06
Exclusive: Bizcommunity to announce new Loeries destination [Simone Puterman] EXCLUSIVE SCOOP: Next week, the new destination for The Loerie Awards 2009 will be revealed on Bizcommunity.com. Will it be Margate? Will it be Johannesburg? Will it be Cape Town? 6 Nov 2008 11:35
ComutaNet goes High Definition with Hisense - ComutaNet ComutaNet has initiated a comprehensive out of home campaign for Hisense to maximise awareness of the company's varied audio visual offerings to the public. 4 Nov 2008 13:12