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mimoney adds flower power to portfoliomimoney, a virtual currency powered by Standard Bank, has added NetFlorist as its newest retail partner. 10 Mar 2010 10:09 Entertainment, hospitality industries need data mining"Information buried in databases is worth huge amounts of revenue if harnessed correctly. By using the modelling capabilities and toolsets available within data mining software to support the entire process, organisations can quickly and efficiently produce models that help marketers to reach the right person, with the right offer at the right time," says Nathalie Ing, business lead for customer intelligence at SAS Institute. 10 Mar 2010 07:35 More goodies for eBucks membersUsing smartphone web browsers, eBucks' members can go to the Goodyz website, download the application and earn eBucks for every advertisement that is viewed (automatically, every time their phone rings, or when messages are sent or received). There is no charge for the software, but standard data rates do apply for the images transferred from the servers. 5 Mar 2010 10:36 Make the store a place for the tribe to meet[Graham Leigh] Human beings are social creatures who, for the most part, love feeling “part of the crowd” — but not many local brands are capitalising on this innate human need to belong. 3 Mar 2010 12:44 B2B vs. B2C CRM: What's the difference?[Jeff Solomon] All CRM systems are not created equal, and that's good news for companies that sell more to consumers than to businesses. However, it's crucial to understand the differences between B2B and B2C CRM in light of each company's individual requirements. Three consistent themes appear and can be used as a baseline for selecting tools to help B2C marketers: speed, process and persistence. 2 Mar 2010 12:45 SA still short on customer serviceAccenture's annual consumer satisfaction survey revealed that consumers in South Africa, India, China and Brazil value quick turnaround, speedy resolution of customer complaints and convenient service availability most and 75% of them expect better service for their buck than they did five years ago. 10 Feb 2010 10:00 Turning up the volume of the customer's voice
Cellphone calculations from FNB
Real-time analytics makes for happy, loyal customers[Mark Smith] A complete view of customer data is not enough to generate topnotch service. For one thing, that "complete view" is often imperfect. What's really necessary is an actual understanding of each individual - what a particular customer will respond to positively or negatively. Utilizing analytics to engage each individual is key to achieving this level of insight and understanding. 8 Feb 2010 13:42 Outsourcing lead generation: Who do you trust?[John Vanderpool] Practically every business has a dirty little secret: It's called customer attrition. Rarely can a company claim someone as a customer for life. There will always be pressure from the competition - and as a result, there will always be customer attrition. 5 Feb 2010 12:01 New magazine from Edcon
CRM and the hospitality sector: It's all about value[John K. Higgins] Rather than focus on implementing a CRM loyalty program just because a competitor has one, hospitality executives need to look at how CRM tools can provide the essential information necessary to segment high-value customers and better reveal all customer behavior and needs, said Suzanne Clayton, director of hospitality and gaming at SAS Institute. "The 'me too' campaigns are the ones that tend to fail the most." 26 Jan 2010 11:52 CRM in the Cloud[Graham Mansfield] In the Web 2.0 space, the relationship between buyers and sellers has changed and managing customers, fostering loyalty and generating more revenue streams is far more complex today than before the rapid user adoption of its applications. 19 Jan 2010 09:15 Latest jobs |
"FNB customers can now calculate monthly repayments on any unsecured loan via Internet or a dot.Mobi.site on their cellphones," says FNB head of product and marketing, Jeff McDonald. 
The new Legit mag, a fashion-intensive publication that is designed to speak to stylish young women, will be distributed quarterly to 100 000 dynamic, frequent Legit shoppers. This new title, launched by Edcon Discount Division, joins the stable of custom magazines produced by The Publishing Partnership (TPP) for Edcon. 
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