Actions speak louder than words
[John Boe] The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well. 6 Jan 2009 07:38
Burn your boat!
[John Boe] I believe that the great NFL Hall of Fame coach, Vince Lombardi, had it right when he said, "The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." Do you agree with coach Lombardi or are you the type of person who has difficulty staying focused and keeping commitments? 8 Dec 2008 09:22
Full blast in 2009! Here's how... - SALESGURU Publishing
The buying landscape has changed dramatically throughout 2008. And no matter which way you look at it, salespeople have been affected. Many express the same opinion we've heard echoed across the country: “It's a tough time to sell.” 3 Dec 2008 00:26
Principles of persuasion
[John Boe] Whether you're conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that leadership is synonymous with effective communication. 24 Nov 2008 08:39
2008 Mondi Ithabise! winners
South Africa's multi-billion rand stationery and office products industry celebrated the winners of the Mondi Ithabise! Awards last week. An initiative of the Southern African Association for Stationery, Home and Office Products (shop-sa), the 16 year-old awards programme is designed to acknowledge the industry's outstanding individuals, companies and marketing campaigns. 12 Nov 2008 09:42
Customers for life
[John Boe] The most successful companies place great value on developing lifetime relationships with their customers. In today's competitive marketplace, they're aware that their customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused companies recognise that relationship building and follow-on service are critical components for promoting both customer retention and revenue growth. 6 Nov 2008 09:57
How to sell in these tough times - SALESGURU Publishing
After having debated the state of South Africa's markets for many months, those in the economic know have whispered the R word: recession. You can almost hear the collapse of sales funnels across the country. 4 Nov 2008 14:47
Polished pitch processes win new business
[Johanna McDowell] Agencies that sell their service through a polished and creative presentation, indicating exactly how they will meet their client's needs, stand a far better chance of creating a lasting impression with the client. This is what makes an advertising agency pitching for new business stand out from the rest of the contenders. In essence, agencies offer similar services and you differentiate yourself from others by taking the “polished and connected” principle into account from the start. 3 Nov 2008 09:16
Freelancers for Africa - unused and unloved?
[Marion Scher] Well, maybe they're sometimes unused and not all are unloved, but it made you read this, didn't it? I spend a lot of time rewriting other people's work or, worse, trying to decipher press releases and editing reams of paper which make up reports. And then I meet up with other freelancers who complain of how quiet it is right now and I wonder, "Why don't more companies take advantage of these really talented people?" 27 Oct 2008 09:05
What's price got to do with it? - SALESGURU Publishing
Most salespeople aren't fools, yet they continue to close deals and sell their wares - be it office automation equipment, outdoor advertising or financial services - based on price. Why? Because the fundamentals of selling remain the same: It's easier to sell based on a low price. Or is it? 2 Oct 2008 14:11
The power of positive thinking in sales
[John Boe] In aviation, the word "attitude" is a term that refers to the angle that the plane meets the wind, if the wings are level with the horizon and whether the aircraft is climbing or descending. The pilot who fails to take responsibility for the attitude of his or her aircraft is in serious trouble. And likewise, any leader who fails to control his or her thoughts and take responsibility for their attitude runs a similar risk. 22 Sep 2008 09:04
Graham Willcock new RadMark MD
Radio media sales house RadMark has appointed Graham Willcock as its new MD, it announced this morning, Wednesday, 17 September 2008. Radmark represents five of South Africa's leading regional radio stations. 17 Sep 2008 10:48
Marketing the unseen
[Claus Jakobsen] Consumers respond best to what they can see. We buy a watch because it symbolises what we believe is our place in society: a fashionista or an elegant businessperson. Cars and clothes are highly visible statements of our individuality and we also often use them to make a statement about how far we've come in life. But what about invisible assets? 17 Sep 2008 09:26
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