Black Diamonds still shine, despite gloomy economy - UCT Unilever Institute of Strategic Marketing
South Africa's black middle class is still growing at a healthy rate and remains surprisingly recession-resilient, with an annual spending power estimated to be R250-billion. 13 Oct 2008 11:26
Knock-on effects of increasing petrol price
[Charles Foster] This article was born out of the frustration undoubtedly felt by many in South Africa who have to brave daily traffic jams to work. From someone who has lived in the same house and worked in the same suburb for more than 15 years, the route to work and back is indelibly etched into my memory. 9 Oct 2008 08:59
Crime and where people think it arises - TNS Research Surveys
TNS Research Surveys, South Africa's leading marketing and social insights company, recently conducted a survey to examine what people feel to be some of the root causes of crime. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. The study was conducted in the second quarter of 2008. 6 Oct 2008 14:31
RAMS reveals national results for new stations
The first national results for South Africa's three new commercial stations are in, ending the speculation about how well these new players are attracting listeners. RAMS October 2008 has staggering results for one of them - a million plus jump in listenership! 6 Oct 2008 12:20
Better, faster, cheaper market research
Online surveys conducted with Panel members can result in more scientific results, up to 10 times faster and up to 10 times cheaper than traditional research methods. 29 Sep 2008 13:31
Breaking news - People's perceptions of the week's events and their fallout - TNS Research Surveys
TNS Research Surveys, South Africa's leading marketing and social insights company, yesterday conducted a study amongst 250 people with access to landlines on the events of the last week and their fallout. This survey was conducted amongst adults from the seven major metropolitan areas of South Africa, interviewing them by telephone in their homes, with a margin of error of under 7.0%. 26 Sep 2008 14:35
Black middle class on the up...
The emerging black middle class, termed the ‘Onyx Market' by TGI research (and also referred to as the Black Diamonds in marketing parlance), continues to grow, reaching a figure of 3.7 million individuals in 2008. 25 Sep 2008 11:42
Web 2.0: paradigm shift for enterprises
A new report, ‘Enterprise Web 2.0', just published by Butler Group, one of Europe's leading IT research and advisory organisations, reveals how speed, agility, mobility, innovation, and reuse are forcing organisations globally to push aside old technologies, models, and architectures to make way for the brave new world of Web 2.0. 23 Sep 2008 06:00
AMPS 2008A: mixed fortunes for SA's media industry
SAARF's latest All Media and Products Survey - AMPS 2008A - is hot off the presses and SAARF CEO Dr Paul Haupt has summarised how each medium has fared. “In a sentence, only print and online have attracted more media consumers than they did in the previous release,” he reports. 22 Sep 2008 11:12
Top global brands' valuation down by US$67 billion
LONDON & NEW YORK: Independent brand valuation consultancy Brand Finance yesterday, Thursday, 18 September 2008, revealed the impact of recession on the 100 leading global and US brands - between January and September, the brand value of these top brands has decreased by 4.2%, a drop of US$67 billion. 19 Sep 2008 09:26
UCT Unilever Institute and TNS Research Surveys launch Black Diamond 2008 - UCT Unilever Institute of Strategic Marketing
Since the UCT Unilever Institute and TNS Research Surveys first carried out their groundbreaking research on South Africa's burgeoning black middle class in 2005, much has happened that has affected the economic landscape. 17 Sep 2008 19:13
Who are the darlings of Gauteng retail?
Avusa Media titles The Times and Sowetan will announce Gauteng's retail darlings at a gala awards celebration to be held at Constitutional Hill, Johannesburg on 30 October 2008. The awards are the grand finale to the recently-launched Clever Shopper initiative, which involves weekly pages on savvy shopping in both The Times and Sowetan and a competition. 15 Sep 2008 08:52
Vuvuzelas: “Beautiful noise” or dreadful drone? - African Response
71% of South Africans say that using Vuvuzelas at the 2010 FIFA World Cup games will actually improve the atmosphere, according to market research company African Response. 11 Sep 2008 11:58
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