Is your CEO a brand champion online?
[Ingrid Rubin] This sounds like a futile question to raise... of course he or she is a brand champion online. They sign off every new product, makes the comments in company press releases, are invited to and attend all the important corporate functions and sells the merits of the brand/company/services at all relevant speaking engagements. But this is not enough anymore... 28 Aug 2008 09:08
RedCube Porter Novelli wins the Unilever Sunsilk account - RedCube Agency
RedCube Porter Novelli, one of SA's leading independent brand public relations agencies, has been selected to handle the Sunsilk account, managing all strategic brand PR activity for Sunsilk going forward. 26 Aug 2008 11:54
Redline's website attracts new client, agency set to 'run with the pack' - Draftfcb (South Africa)
In a departure from its usual corporate and brand work, the public relations specialist in the Draftfcb South Africa group, Redline, has taken on a local rock band as a new client after its lead singer called up to say how impressed he was by the fresh and slick appeal of the consultancy's new website. 21 Aug 2008 11:12
More on becoming a killer freelancer
[Tiffany Markman] Whether you're a) already freelancing and looking for a more substantial knowledge base to back you up, b) entirely new to freelancing and wanting to get going or c) still thinking about beginning a freelance career, here's the second in my three-part series. 21 Aug 2008 09:00
Social media to rescue Jail4Bail campaign?
[Eve Dmochowska] Gerhard Pieterse, the executive director of Autism Western Cape, has committed himself to voluntary imprisonment as a fund-raising exercise in support of autism. With the goal of reaching R1 000 000 in raised funds, initially, the marketing of Jail4Bail has been much as you would expect: using traditional press releases, and relying on conventional media to spread the word. 19 Aug 2008 10:59
Govt, Eskom take beating at Ruth First Lecture
[Issa Sikiti da Silva] Hilary Joffe, Business Day senior associate editor and 2008 Ruth First Fellow, and environmentalist activist Bobby Peek took a swipe at Government and Eskom for mismanaging South Africa's electricity crisis at the 7th Ruth First Memorial Lecture held last night, Monday, 18 August 2008, at Atlas Studios in Milpark in Johannesburg. 19 Aug 2008 08:59
Eclipse PR wins big
National PR agency, Eclipse Public Relations, has secured five new key accounts - Planet Fitness, Sasko, Duracell, Dave Harris Properties and award-winning advertising agency FoxP2 - across its growing portfolio, it announced yesterday, Monday, 18 August 2008. 19 Aug 2008 08:55
The top SA brands of 2008
[Ingrid Rubin] I always look forward to the Ipsos Markinor/Sunday Times Top Brands survey as often there are some big movers and even bigger surprises when it comes to who has come up tops [video]. 18 Aug 2008 09:49
Trust, the bedrock of future SA business success
[Craig Kolb] At least part of the reason for the success of Western economies in the later stages of capitalism could be attributed to the accumulated trust in institutions and a democratic climate which guaranteed property rights (Hou and Hou, 2002). 18 Aug 2008 08:52
PURE Communications appointed as Sanyo's PR agency - PURE Communications
Sanyo, the Japanese manufacturing giant, has appointed PURE Communications as its public relations agency of record. Sanyo is recognised worldwide as a great technology innovator and will be relaunching its brand in South Africa in September. 15 Aug 2008 09:42
Livewired Cape Town accepts Women's Day Challenge - Livewired Communications
The Livewired Communications Cape Town team participated in the 10km Bonita's Women's Day Challenge, which was held at the Bellville Velodrome. 14 Aug 2008 19:42
Platinum PR launches first-ever Banner Store on African continent - Platinum Public Relations
Tiens Southern Africa recently appointed Platinum Public Relations as their public relations agency to launch the first-ever banner store in Southern Africa. Tiens is a multinational group specialising in retail, tourism, finance, international trade and e-business. 14 Aug 2008 16:44
Reputation management not a priority for corporate SA
[Lisa Dawson Biggs] Government's management of the recent xenophobic violence should be a lesson to corporate South Africa about proactive reputation management. Its tardy response to managing the xenophobic violence and the resulting media backlash is an example of how ineffective stakeholder management - often seen as a non-core management function - could tarnish an organisation's reputation. 14 Aug 2008 09:19
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