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Men rival women on the shoe-shopping floor
Ads24s community newspaper survey, Compass24, shows that women are no longer the primary decision makers (PDMs) when it comes to consumer spending. 13 May 2008 10:58

How much more are you paying?
[Lihle Z Mtshali] Official figures released two weeks ago showed that consumers were paying an average of 15.3% more for their food in March than a year ago. 5 May 2008 09:48

Soft drinks a major boost to SA economy
Soft drinks are the single most important product group to the turnover of small informal business, according to a study conducted by the University of South Africa's (UNISA) Bureau of Market Research. 30 Apr 2008 09:42

Channel-hopping consumers more loyal to content than TV channels
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favourite programs. 30 Apr 2008 09:13

Strategy spotting: How to tell when you find one
[Gord Hotchkiss] The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well-thought-out strategic plan? Here are some things to look for. 25 Apr 2008 09:27

You need to be humble to serve
[Aaron Smith] Serving your subscribers properly is key to keeping them - and it's easy to lose them through bad service. If the watermelon salad you are offered in a restaurant is just right, great; if not... 24 Apr 2008 07:43

Meaningful media is the key, NOT mass media
[Bradley Inman] The Web is not about "aiming for the middle," a broad branding exercise seeking the lowest common denominator, big advertising themes and irrelevant emotional hooks. The control is no longer in the hands of the broadcasters; it is in the hands of the consumer. 22 Apr 2008 06:25

Attitude check
[Jim Sterne] Logs will tell you what happened; user comments will tell you why. 21 Apr 2008 08:25

How much did poor customer service cost your company today?
One agent with a bad attitude can cost your company plenty in lost customers or even Do-Not-Call List fines. Unless your call center is using a call-monitoring system, that agent is taking calls and losing you customers every day. 17 Apr 2008 07:24

How green is my marketing
Nielsen Online recently released findings that find that protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50% in 2007. 17 Apr 2008 06:24

Customer survey: Banks getting online operations right
Consumers gave online banking high marks in a recent survey conducted by ForeSee Results using the American Customer Satisfaction Index. Online banking garnered a score of 82 out of 100, an increase of 12 percent when compared with a score of 73 in 2003. 16 Apr 2008 06:56

VRM: Consumers take control
VRM - vendor relationship management - is a concept that turns CRM on its head. It's designed to put consumers in control of the transaction and level the landscape. This is not an us-versus-them movement; rather, it is a deliberate approach by consumers that will be equally beneficial to vendors. 16 Apr 2008 06:52

Creating an e-mail contact strategy: follow the customer's lead
In order to create a successful e-mail contact strategy, marketers must listen to their customers to cater to their needs. Common tactics used in developing an e-mail contact strategy are onboarding and launching a win-back campaign. 14 Apr 2008 07:40